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I’m about to make a claim that will either look very smart in a year or give me a rather public lesson in humility: I have built a million-dollar product.
It hasn’t even launched yet, which is usually the point where sensible people keep claims like that to themselves. But talk is cheap, so rather than wait until I know the ending and write a neat story about how clever I was, I’m going to bring you behind the scenes from the start and let you watch me try to prove it.
I’ll explain the moves I make while I’m making them, including why I think they are the right moves at the time. You’ll see the numbers as they come in, and when something goes badly, you’ll see that too.
There will be nowhere to hide, which should at least make this entertaining.
The reason I’m willing to stick my neck out is that when I look around the AI market, I see almost everyone pointing it at the wrong thing.
Nearly all the noise is about using AI to do the work better, faster and cheaper. It writes the content and answers the email, producing in minutes what used to take a person hours.
That can be useful, but it hasn’t solved the overwhelm. In fact, most business owners are more overwhelmed than they were a year ago, with another new tool to learn every week and even more work being produced for them to manage.
Somewhere along the way, the promise of less work turned into more stuff to review.
The work gets faster while the weight of running the business stays exactly where it was.
That is the part the market has missed.
Doing the work is only part of the problem. Managing everything around that work is what buries people.
It is keeping track of what was promised and making sure something actually happens next. Most of that still lives inside the owner’s head, which is why they can have a productive day and still finish it with the horrible feeling that something important has been forgotten.
Usually at 2am.
Point AI at managing the work and the opportunity becomes much bigger.
Now it can help keep the business moving. It can see when something needs attention and bring the owner in when their judgment actually matters, rather than needing them to supervise every step.
That changes how much one person can handle, which means it also changes the kind of business they can build.
This is the shift I have been writing about over the last few weeks. The old limits are moving, and we now get to rethink the businesses that were built around them.
I have taken that thinking and turned it into a product.
A beta group has already been using it. They just didn’t know they were a beta group, which was probably the best way to get an honest answer, and the feedback has been phenomenal.
The product is ready, so now I get to find out whether I understand the market as well as I think I do.
In the next few days, I’ll reveal the product to Patreon members first.
After that, I’ll send a special edition of The Unleashed Entrepreneur here showing you what I’ve built and why I believe it can become a multi-million-dollar product.
Then I’ll bring you behind the scenes as I launch it from zero and grow it towards the first million dollars.
I’ll explain the decisions while I’m making them, before any of us knows whether they will work. You’ll see what succeeds and what falls flat from experience rather than a tidy story written afterwards.
I have no idea how long it will take.
If it all goes horribly wrong, I reserve the right to quietly change the currency to Vietnamese dong and declare victory.
But that is exactly why I want to do this now, while the answer is still unknown.
I’ve spent years writing about where the money will be made as AI changes business. This is me putting my money where my mouth is.
There are already enough people telling you how to make money from AI.
I’m going to show you how I try to do it, warts and all.
~ Stu
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